If you haven’t yet realised, H&M has a newly launched winter campaign sporting this seasons hottest must have pieces. This campaign to only reveals the latest chic comfort pieces but also speaks to freedom of expression through fashion, highlighting the diversity in beauty amongst women. Rules were meant to be broken right?! So do you this winter and don’t shy away from trying out different textures, layering and stepping out of the box now and again.   Led by Avatar Agency Cape Town, and shot by Mzi Khumalo, this is the very first  South African produced 360˚ campaign… and where better to have it produced than downtown Joburg Our new campaign brings the playful, fashion-first ethos of our brand to life, allowing our customers to explore and express their sense of self through our diverse winter offering.Elbré Kitshoff, Marketing Manager of H&M South Africa Coinciding with the TV commercial, a below-the-line…

Fashion

One things is certain when it comes to this seasons trends, it’s all about monotone or monochromatic color palettes and the fine detailing in pieces. Just so we’re all clear, “a monotone or monochromatic color palette is one that is made up of different tints or shades of a single color.”…

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Fashion

It’s quite an interesting time in fashion. There’s been quite a fusion of trends, as well as the return of older trends. For the longest time, I wasn’t quite sure about some of the returns… or rather their quality upon return. About the look:  For this specific look, I tried…

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