#Winter

If you haven’t yet realised, H&M has a newly launched winter campaign sporting this seasons hottest must have pieces. This campaign not only reveals the latest chic comfort pieces but also speaks to freedom of expression through fashion, highlighting the diversity in beauty amongst women. Rules were meant to be broken right?! So do YOU this winter and don’t shy away from trying out different textures, layering and stepping out of the box now and again. Led by Avatar Agency Cape Town, and shot by Mzi Khumalo, this is the very first South African produced 360˚ campaign… and where better to have it produced than downtown Joburg Our new campaign brings the playful, fashion-first ethos of our brand to life, allowing our customers to explore and express their sense of self through our diverse winter offering.Elbré Kitshoff, Marketing Manager of H&M South Africa Coinciding with the TV commercial, a below-the-line…

Day in and day out, we are exposed to the sun’s harmful radiation also known as UV rays. Contrary to popular belief, whether it’s scorching hot or not, it’s important to have sunscreen as part of your skincare routine. This is an important commitment for you to take through all four seasons. Sunscreen, otherwise known to many others as sunblock, reduces your risk of getting skin cancer, sunburn as well as premature skin aging. I personally used to shun upon all these facts and take skin care for granted until I took the time to educate myself. Only now am I more conscious of the benefits of using sunscreen as part of my skincare routine. With technology developments, dermatologist have been able to formulate skin care products which are specific to ones skin types as well as different SPF levels. I believe this is a brilliant way forward because now your skins…

H&M AW18 inspiRED by JOZI

Skin Protection: Eucerin Sun Gel-Creme