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H&M has launched the “Beyond the Rainbow” campaign in support of the LGBTQIA+ community and Pride. Through this interactive campaign, H&M once again affirms that they stand by the LGBTQIA+ community. You can check out their newly developed web app ( https://beyondtherainbow.hm.com/ ) where you can access the telling of individual stories from the other side of the rainbow. https://www.youtube.com/watch?v=VyPKzBl2Mbk&list=PL8SMpuBlgs3kLTNNJ-1Ce8KY7sdJ6afK-&index=12 Stories of “love and hate, of growing up and coming out, of finding true love wherever and whoever you are and celebrating everyone’s right to be themselves.” Stories of people from all over the world, of varying ages, gender and sexual orientation have been featured on the interactive platform. You too are invited and encouraged to share your own personal stories and support the core values of diversity, equality and transparency which are the heart of Pride. In this years Pride campaign, two South Africans have joined in and shared…

One word which instantly comes to mind as I think of the PUMA Suede Mayu is VIBRANT! A chic take on the classic suede. “I love a platform that works across so many looks, day to night. The Suede Mayu is versatile, it’s the perfect everyday shoe!” – Dua Lipa I can’t exactly say that it was love at first sight as I was so confused as to how I would rock such a vibrant pair of sneakers. I feared just how limiting they could be for me. However, as you can tell, I managed to calm myself down and take this on as a challenge! And let me tell you, this is the perfect pair of fiery red kicks I never knew I needed in my life. The over-the-top proportions and playful colors of the Suede Mayu are truly reflective of both PUMA and Dua’s personal style, making her…

H&M is thrilled to announce a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030, Williams will join H&M throughout the year to drive change in fashion in the virtual world and real life. Encouraging the reuse, remaking and recycling of unwanted garments in a united effort to close the loop in fashion. 12 Apr, 2021 08:00 CEST ”I am excited to finally share the news of my partnership with H&M as Global Sustainability Ambassador and cannot wait for you all to see what we have been working on. In this role, I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future. The longterm goal is to use 100 percent recycled or other sustainably sourced materials for textiles…

It’s official, the Kangol x H&M collection has finally hit SA shores. Streetwise icon Kangol meets H&M with a 31 piece collection with iconic streetwear brand Kangol. Featured as co-collaborator is Mabel, BRIT Awards Best British Female Solo Artist and international music artist. Legendary streetwear label Kangol is one that can be instantly recognised for its kangaroo logo. Throughout the years, my introduction and re-introduction to the brand has been through the world of Hip-Hop music, with LL Cool J, Missy Elliott and other greats making it one of the coolest brands growing up. With that said, the classic Kangol bucket hat for one is a piece in the collection I can foresee selling out immediately. What pieces can you look forward to? As we officially dip out of Summer and into Autumn, the Kangol x H&M collection couldn’t have dropped at a better time. For the self-made generation like…

The news is officially out and the 28th of January just couldn’t come any sooner! H&M has collaborated with American denim legends Lee to push for the next generation of more sustainable denim. This collaboration takes a holistic approach which speaks to the conscious efforts H&M has been taking to play their part in a more sustainable approach to fashion. From fabric selection right through to production, sustainability is central to this collaborations design. WHAT FABRICS HAVE BEEN USED? H&M will officially introduce its first 100% recycled cotton jeans, made from 80% post-industrial waste and 20% post-consumer waste. One can also look forward to enjoying cotton-free denim, made instead from renewable man-made fibres, as well water-saving dyes and lower impact denim washes that are 3rd party verified for their lower water usage, chemical, and energy consumption.  To take things a step further, for the very first time, H&M will further…

Hey Lovers! I’m sure you all know by now just how much I love it when big retailers play a part in either giving back to society or of course playing their part in reducing waste that goes out into the environment. Through the Garment Collecting initiative, H&M is doing just that! H&M South Africa has been taking the necessary steps to ensure they play their role at fulfilling the goals they’ve set out towards a more sustainable fashion future. Through their partnership with Clothes For Good, a local social enterprise based in Pretoria, H&M touches on upcycling and recycling, two of the many ways to fulfilling their goals towards a more sustainable fashion future. For me, it’s definitely being a fashion recycler and the overall inclusion that this initiative encompasses! How it works: Step 1: Clothes to Good will collect customers’ recycled garments from the H&M Distribution Center Step…

The PUMA Rise Neon has officially dropped on PUMA.com and it’s the one sneaker that’s sure to brighten up your days through every hustle. An update to the Neon Rise silhouette, the PUMA Rise Neon is available in two fresh neon colorways – Fizzy Yellow and Nrgy Peach.  If you’re forward-thinking, bright and bold in your ways, this one’s for you! It’s silhouette is inspired by clouds with soft, opulent lines and an oh-so-comfortable construction. Materials are premium and plush. Overlays are smooth and supportive. If there’s one thing I can’t compromise on when it comes to a sneaker, it’s definitely comfort. I’m pleased to report back that the PUMA Rise Neon promises a comfortable construction, with supporting features such as the full neon mesh upper and tooling, a semi-translucent upper cage and RS technology. Because you can never simply judge a book by its cover, I also have to…

Over the past few years, there has been a great amount of conversation in the world of fashion around the manufacture of environmentally – conscious clothing. From the materials used, all the way to the production process, consumers are demanding a way forward that will be kinder to the environment . And with that being said, much pressure has been placed more especially on fast fashion retailers such as H&M to do better. H&M has continued to show its commitment to a more sustainable fashion future through its Conscious Collection. The latest AW20 Conscious Collection officially dropped yesterday, Thursday the 5th of March in all South African stores. One thing I particularly enjoy about this collection is that it makes sustainable fashion available to consumers at varying price points, which hasn’t been the norm in the world of fashion. The dress I’m wearing below for example retails at R329.00 which…

Last week Thursday, the 24th of October, I had the pleasure of joining in the festivities with Browns as they launched their newest collection and announced their Alpha Woman Competition. Held at the beautiful Summer Place in Hyde Park, the evening was a magical affair filled with glamour and luxury. Upon arrival, we were given a very warm welcome by Mr Larry Brown himself, who many of you may know is the co-owner of Browns. Mr Larry Brown took over the Browns business in the early 1980’s and has since built Brown’s into a brand known for it’s exceptional quality, incredible customer service and of course the most exquisite designs. With the very first Browns store opening as far back as 1934 in Fox Street, downtown Johannesburg, Brown’s has seen incredible growth and now has stores in various parts of South Africa, as well as in London. As the evening…

https://www.youtube.com/watch?v=iaCIUDa9pJQ Hey lovers, It feels as though we have jumped right from Winter and straight into Summer. Yes, pretty much skipping Spring. I thought to myself, why not share some of my favorite looks with you all, and also look into some trends we can all play around with this season. I created these looks from DENIM with casual vibes in mind. Of course you can always throw on a blazer and high heels if you want to make these looks a bit more formal. You’ll realise that two of the three looks are actually co-ords. I absolutely enjoy just how much room co-ords give me to play with my looks. They offer me the versatility that denims also give me, so I am able to somewhat “recycle” my looks. Below each of the looks, I’m going to give you the “alternative” of how else you can rock these pieces.…