YouTube Music launches in South Africa

Hello, lovers!

I have some exciting news to share with you all.  Some of you may have viewed my Insta Stories ( Follow @Iamthandolwethu )  out and about with  YouTube South Africa but hadn’t quite figured out what the event was all about. Upon arrival, I was also still as clueless as everyone else in the room. All I could tell was that what ever was about to be announced was BIG. As the evening went on, the #YouTubeMusic started to make more sense as I saw some of South Africa’s biggest artists casually walking around the room. This announcement was definitely about to be BIG!

As time went by, we all gathered around the most beautiful and bright stage for the surprise announcement. Yup, you guessed it! YouTube Music has finally made its way to South Africa. The evening wrapped up with the most electric live performances from my favs ; Amanda Black, Nasty C & Rolwene, Lady Zamar.  On top of those amazing performances we were treated to the most amazing food and an assortment of desserts before we wrapped up what turned out to be the most magical night for me.

About YouTube Music

YouTube Music is a new music streaming service offering music videos, official albums, singles, remixes, live performances, covers and all the music you have a tough time finding on the internet.

At this point, we can all enjoy the ad-supported version of YouTube Music for free. However, if you want to skip the ads, you can also enjoy YouTube Music Premium at a paid membership of R59.99 a month. As part of the introduction phase, take advantage of three months FREE membership of YouTube Music Premium, after which you will pay the R59.99. Another really great package to look into if the whole family is passionate about music is the Family Plan which is at a monthly subscription rate of R89.99

A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. Thousands of playlists across any genre, mood or activity. The hottest new music. And, no internet? No problem. Get YouTube Music Premium to listen ad-free, in the background and on-the-go with downloads.  Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.

–  Google SA Head of Marketing Asha Patel

I’m particularly quite impressed with YouTube Music because I know I have the tendency of forgetting either the title of a song, or the name of the artist. With YouTube Music, I can now search for descriptions, lyrics and even emojis to the songs I want to listen to. Relevant to South Africa is the smart search feature which is available in most of the languages spoken in this country such as isiZulu and isiXhosa. Pretty impressive.

Music lovers will no longer miss out on their favourite tracks simply because they forgot the titles – Google SA Head of Marketing Asha Patel

If you’re already subscribed to the Google Play Music, you automatically get to enjoy access to YouTube Music Premium at the current price point. Google Play Music will remain as is, with you still being  in full access all of your purchased music, uploads and created playlists. You can download the YouTube The new YouTube Music app from the Play Store and App  Store. You  can check out the web player at music.youtube.com and sign up for YouTube Premium at youtube.com/premium.

 

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