Over the past few years, we’ve seen many brands partner with celebrities on their fashion line. This global trend has been a great way for brands to further reach and communicate to their targeted consumer through working with a celebrity they best believe reflects who they are too.
I’ve had the pleasure of watching Footwork smoothly transform its position in the fashion world. Launched 1989, the brand still stands to speak to the busy, fashion-savvy women who need footwear for every occasion. As we step into summer, Footwork introduces a statement collection as well as the Face for the SS18 collection – K Naomi.
“The celebrities Footwork chose to partner with each season represent hard-working women with a deep understanding of themselves; who have excelled in their chosen fields; who are independent and are ultimately style icons in South Africa – displaying qualities that the Footwork customer can relate to.
The SS18 collection by Footwork sports some of summers biggest trends. From big florals, bright summer colors, Metallics and animal print. It’s been great to see the return of the jellies, which are also part of the Footwear summer collection. If you’re looking to shop quality footwear for any occasion at competitive price points, Footwear is definitely for you!
On the social side, over the years, Footwork has been part of what is called The Princess Connection as the official shoe sponsor. The Princess Connection sets up “shop” for underprivileged matric girls, and gives them the opportunity to have a full head to toe shopping experience for their BIG night – their Matric Dance. Not only are there dresses set out according to size and color, which have been generously donated, but there are also stylists on site to help direct the girls in their selection.
“We will never forget our recent dress-up day with shoe sponsor FOOTWORK and their gorgeous, generous and kind ambassador #KNaomi who came to visit and volunteer. Footwork Team, thank you for paying forward to our project every year and for making a difference to these amazing young woman. KNaomi – you were inspirational!” co-founder Lauren Wolf
Photos: Stills by Tom
Venue: Kindly donated by Gary Woolf #ALWPROPERTY