It’s always interesting to see how companies adapt with the ever changing consumption occasions and patterns of their end user. One company in particular which has had to do this is Cell C. Just last week they introduced a game first- to – market solution in connectivity and entertainment services for their customers. 

Before I give you a break down of Cell C’s latest offering, I just want to let you in on just how creative and well executed their press drop was via the images below. 

Cell C has introduced a revolutionary solution in the billing process for their customers. As some of you may know, globally, customers enjoy the convenience of being billed for connectivity and entertainment services all in one plan and bill. This is obviously great for the customer for many reasons. Cell C has now adopted that very same concept through MediaPlay. By signing up for MediaPlay, customers can now plan as well as budget for their entertainment needs through one contract.

MediaPlay allows customers to get access to: 

  • Voice and SMS 
  • Data
  • Subscription to the entertainment platform, BLACK with free streaming 

MediaPlay simplifies our customers’ lives by bringing them an all in one Communications and entertainment solution through great value plans, whether on mobile, high speed fixes 4G or Fibre –  Cell C Chief Communications Officer, Junaid Munshi

Cell C’s MediaPlay suite of products allows customers to pay for on-demand entertainment, home internet and mobile connectivity in one simple package. Connectivity can be done through one of three formats: MediaPlay Fibre, MediaPlay  LTE or MediaPlay Mobile with various plans to best suit their budgets. 

You can purchase your MediaPlay plan directly from which is what I’d opt for as the website also has an interactive educational video telling you more on what MediaPlay is all about. You can also make your MediaPlay purchase at any Cell C store countrywide, or by calling the Cell C call centre on 084 145 


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