I took to Wikipedia for a clearer phrasing for what sustainable fashion is, and what it means for the environment.
Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility.
I believe it’s important that we continue to have conversations around sustainable methods of production in all industries and impose laws to help enforce better practices. To see a brand as big as H&M begin to join the movement is very impressive, especially considering their standing in influence in the industry of fashion.
H&M Conscious Exclusive 2018 brings together powerful femininity and sustainable fashion innovation with recycled silver and ECONYL®. They’ve combined the latest in sustainable fabric innovation with designs inspired by the creative home of the Swedish artists Karin and Carl Larsson. When you take a look at Karin’s art you’ll notice her use of stylised plants, which can also be also be seen in some of the pieces in this collection. The exclusive collection is a “thoroughly modern expression of beautiful craft and powerful femininity.” The color palette used for this collection is predominantly greens, black and white with touches of dusky blue and powder pink.
Two new sustainable material have been used for the very first time: recycled silver and ECONYL®, a 100% regenerated nylon fibre from fishnets and other nylon waste, are introduced to the collection.
My favorite accessories from the collection below include beautifully crafted .jewellery crafted from recycled silver.
Ever since I learned about this collection I’ve been really impressed by what it stands for and the designs are equally appealing, Fashion and sustainability is no longer a contradiction in terms and I think re-using and recycling is an important initiative across fashion. It’s really inspiring to see such fashion-forward designs being made from recycled materials
– Christy Turlington Burns
In the picture below is Kiersey Clemons, dressed in H&M Conscious Exclusive dress made of lyocell and silk, at an intimate cocktail party celebrating the H&M Conscious Exclusive 2018 collection in Los Angeles, April 5, 2018.
You can get your hands on the Consious Exclusive collection in stores and on hm.com on 19 April Launching on 19 April. In South Africa ( Johannesburg) Sandton City