I had the lovely opportunity of being exclusively invited to The Saxon for a one of a kind “fashion show” hosted by designer Gert-Johan Coetzee. With only 40 guests invited, we were treated to welcome drinks and eats before being ushered into an intimate auditorium where we were welcomed by the man of the moment himself.
Gert went on to give us a brief introduction of his new range of quality handbags and how they’re each uniquely designed to embrace the different lifestyles of a GJC girl.
Interesting fact: Gert has stopped using flat patterns and is now creating patterns with fabric which is the French way of doing things.
“I really am proud of the quality of these bags and how durable they are, and of course how beautiful the color and rich the leather is.”
After all was said and done, the moment had finally arrived… we had the opportunity to view the never before seen behind the scenes footage of his current range.
The video was shot at the Ferrari showroom, making it the second time the two brands have worked together. It’s undeniable that the collaboration of the two luxurious brands is a perfect match! The video features international blogger Mia Miya who models an extravagant wedding gown.
“Beautiful designs, very feminine.” – Maya Mia
South Africa’s Queen B, Bonang Matheba also features on the video as a model for this beautiful collection.
“I think this by far, and I say this every time, is his best collection yet! ” – Bonang Matheba
Gert-Johan Coetzee’s “fashion with a cause” approach has once again been seen with his involvement with the Reach for a Dream foundation. Two little girls from Reach for a Dream were present for their very first fashion week experience. Ferrari has also agreed to spoil two boys by taking them for a spin around the track in their Luxurious dream cars.
Press releease ( Courtesy of the GJC Team ) :
Celebrity designer with heart Gert-Johan Coetzee is dedicating his latest Spring Summer 2017 collection for SA Fashion Week to the Reach for a Dream Foundation. Coetzee is part of the Foundation’s annual Slipper Day campaign which launched next week, and for which he designed a wristband along the theme of “hope”.
“I’ve met many wonderful children through my and all k the other Reach for a Dream, and it moves s me and very time that I learn that a child has expressed a wish to meet me,” says Coetzee. “It is so humbling to meet these children; it really puts hope, success and what one dreams for in perspective.”
Coetzee’s has partnered with luxury car brand Ferrari in showcasing the California T. It’s all about exclusivity and innovation, fun behind the wheel, and sumptuous comfort…very much like a Gert-Johan Coetzee garment. “Being welcomed with a glorious red Ferrari California T sets the tone for glamour, high performance and impeccable attention to detail, and that was exactly what we are going for… it’s a perfect partnership!” he says. The glamorous new collection is a mixture of Oriental minimalism and 80s decadence with a dreamy, meditative twist, in delicate, subdue blush pinks, off-tonegreens, and here and there a styluses Chinese good-luck knot for extra symbolism. “We employed a lot of creative draping and 80s-inspired volume… especially on the showstopper, a bridal gown with a hemline that has a circumference of almost 30 meters,” he explains.
After the previous SA Fashion Week the designer spent time in New York learning from a master draper and pattern maker. “Those learnings changed how we assemble garments, and helped to polish the collection to a whole new level.” Models on the catwalk will also be displaying Coetzee’s new range of luxury handbags, which is launching at the same time. “The handbags were in development for a long time, while we perfected every detail. I’m thrilled with the final selection,” he says.
Using this platform to highlight social issues is a given for Coetzee these days, as he believes that he has a responsibility to use the voice and visibility of fashion to highlight those who are doing and helping others. “Reach for A Dream depends on donor funding and public support to make children’s dreams come true, so I hope all fashion fans will support the cause and but the Slipper Day wristband that I designed, and wear it with pride.”
The new handbag range and SS17 collection will be on sale at Luminance boutiques in Sandton and Hyde Park, as well as on direct order at GJC studio.
Photographer: Nick Boulton
Image source: https://www.instagram.com/gertjohancoetzee/
What I wore:
Top: The Fix
Pants: Lipsy SA
Photographer: Themba Mbuyisa